The Role Of Literature Of Maternal Depression During...

Evaluating the Relationship of Literature of Maternal Depression during Prenatal Stages. Depression can occur at any time. We often hear talk of postpartum depression or the baby blues, which occurs shortly after the birth of a baby. Though we rarely discuss depression that occurs during pregnancy or prenatal depression. There are estimates that as many as 70% of women will experience symptoms of depression during pregnancy, making it a widespread concern. However, these depressive symptoms are often more minor than a full flown diagnostic depression, which is typically only seen in about 10-15 of pregnant women. Maternal depression during pregnancy is a mood disorder just like clinical depression. Mood disorders are biological illnesses†¦show more content†¦This is why getting the right help is so important for both mom and baby. The effects of prenatal depression can affect the offspring for lifetime. Mothers often don’t think about the long-term effects of depression on their offspring because the topic is not talked about on a regular basis. Prenatal maternal depression is associated with alterations in the neonatal amygdala microstructure, shedding light on the timing for the influence of prenatal maternal depression on the brain structure of the offspring (Qiu, Anh, Li, Chen, Graboi, Broekman, Kwek, Saw, Chong, Gluckman, Frortier, Meaney, 2015). Exposure to prenatal maternal depression increases the susceptibility for depression in the offspring and associates with an increase in neurobehavioral, cognitive and socio-emotional problems. A study completed by the Biomedical Engineering and Clinical Imaging Research Center, National University of Singapore stated that prenatal maternal depressive symptomatology alters the amygdala s functional connectivity in early postnatal life, which reveals that t he neuroimaging correlates of the familial transmission of phenotypes associated with maternal mood are apparent in infants at 6 months of age. Prenatal maternal depression is also associated with elevated maternal cortisol levels that, in turn, predict an enlarged amygdala in 7-year-old children. As increased amygdala volume is associated with depression,

Essay on Rhetoric of Resistance in Literature - 995 Words

Rhetoric of Resistance in Literature Throughout this semester we have read material focusing on slave narratives, authentic and fictionalized. Three very important pieces of literature during the period in which slavery was alive and well in this country that will be examined are: Narrative of the Life of Frederick Douglass, David Walkers Appeal and Henry Highland Garnets An Address to the Slaves of the United States of America. Each of these pieces proved to be material that was considered incendiary and blatantly militant for its fervor and rhetoric of resistance. These pieces each individually sought to intently teach and inform the slaves of Black America about their plight and to give them knowledge as to how and why†¦show more content†¦In that fight, Douglass conveys in not so uncertain terms that his master would need to kill him in order to succeed in beating him down, rather than he let him hurt him anymore. We see an example of the true spirit of Mr. Covey with his need to maintain a faà §ade of being a Negro breaker. Douglass has asserted his strength and will and for anyone to find out the truth of what transpired during the altercation would mean giving up Mr. Coveys well earned, unsubstantiated reputation. Douglass describes this period as being a glorious resurrection from the tomb of slavery, to the heaven of freedom.(299). The author goes on to talk of having his spirit resonate and rise to the highest level possible in that he was able to see his condition not as one that truly held him in his heart and mind, even if it held him in form. By this I mean to define that moment as one that releases his mind, allowing him the knowledge that he has power to contend with his oppressors and win. It gave him the courage to know that although slavery could hold one in form, through various means of apparent, and real bondage, it could not in fact contain and grip ones mind and spirit unless the enslaved person allowed it to do so. Slavery was a horrible canvas that encompassed all of America whether the North or the South. It sought not only to tear apart a nation but also rather systematically break down and obliterate a culture of a peopleShow MoreRelatedMalcolm X : An Influential Leader Of The Civil Rights Era1556 Words   |  7 Pagesinfluential leaders of the civil rights era, along with Martin Luther King Jr. I have chosen this speech because I think it shows prime examples of rhetoric. This speech was very important to the people of the civil rights movement as it motivated and empowered them not to back down and to fight back with force. He was adamant in his resistance to white oppression and very militant in his actions. He both invigorated and separated the African Americans through his controversial views andRead MoreAnalysis Of The Book Fahrenheit 451 1413 Words   |  6 Pagesa lifetime maybe to put some of his thoughts down, looking around at the world and life, and then I come along in two minutes and boom! it’s all over.† This was said by Guy Montag almost acting as a reminder to the reader that works of art and literature is a fragile thing. It is said in the future society that one of the many reasons that books and free thinking disappeared is because the world became a big game of â€Å"Don’t offend anyone.† Is this not true for today? If this was the stage set forRead MoreAnalysis Of Mohsin Hamid s The Reluctant Fundamentalist890 Words   |  4 PagesAmerican desire to go back to a Christian America, no longer complicated by the multiculturalism that Changez represents. In truth, many Americans did wish to go back to a more-Christian, whiter time. In Moving Through America: Race, Place and Resistance in Mohsin Hamid’s The Reluctant F undamentalist, Anna Hartnell argues that Hamid â€Å"portrays the destruction of the World Trade Center not as a definitive turning point in US discourses on race, religion or nation but rather as the violent disturbanceRead MoreSexuality, Obscenity, Community : Women, Muslims And The Hindu Public1475 Words   |  6 Pagesprint. (p.30) She examines the attempts made by British Colonial and Hindu moralists to utilize printed literature in order to promote a civilised, celibate society, and scrutinizes the ways in which this was used to police and discredit particularly female, but also male sexual and social identities. 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However, after this brief discussion of Muslims, Boyarin once again returns to examining the idea of Christian space and identityRead MoreThe Pursuit Of The Romantic Movement774 Words   |  4 Pagesprogress such as the methodical Popperians7 and adamantly structural Kuhnians, discussing any cultural influence, beyond desire for objective knowledge, was (mostly) moot8. Kuhn s conceptualisation of â€Å"paradigm shifts† was defined by observational resistance in work and eventual â€Å"Gesalt switches† that emphasised the fixed role of isolated (male, and mostly middle and upper class in example) professionals overcoming pre-ordained challenges (although Kuhn did pay lip service to earlier ideas of romanticRead MoreComparing Martin Luther King Jrs Letter from a Birmingham Jail and Amata Millers The Many Faces of Social Justice1387 Words   |  6 PagesThere are several points of similarities and differences found within Martin Luther King Jr.s Letter from a Birmingham jail and Amata Millers The many faces of social justice. One can interpret both of these essays as literature promoting equality and ending issues of racism. However, a thorough analysis of each work indicates that both authors advocate a difference approach in achieving what are similar ends. An examination of the authors respective works indicates that Millers methodologyRead MoreRhetorical Analysis Of Hip Hop Music1182 Words   |  5 Pagessuperlative background on these issues. The audience targeted by this literature were seemingly music enthusiasts to be educated on understanding what Hip-Hop entails and hoped to achieve this as it was established. The subject was Hip-Hop as a music genre that was largely developed by African American men to express their plight on injustice and oppression. The principal issue was how Hip-Hop has been used as a form of resistance and need for deliverance of the African Americans. The author was categoricalRead MoreThe Book of the City of Ladies Essay1384 Words   |  6 PagesWomen in History and the Rise of the City of Ladies Prior to and throughout the late middle ages, women have been portrayed in literature as vile and corrupt. During this time, Christine de Pizan became a well educated woman and counteracted the previous notions of men’s slander against women. With her literary works, Pizan illustrated to her readers and women that though education they can aspire to be something greater than what is written in history. Through the use of real historical examplesRead MoreThe Rights Of Indigenous People934 Words   |  4 Pageshearing and walking abilities. Toxins travel to large organs and in pregnant women the mercury settles in the fetus, leading to severe birth defects (Vecsey 1987). There are also hidden effects, including things like miscarriage and lowered resistance to alcohol and infections† (ibid: 295). At first, Ottawa, Health Canada and Ontario Ministry of Health conducted diligent tests of Grassy Narrows’ mercury levels and â€Å"media accounts of the pollution raised Canadian consciousness about the horror†

Luxury Car Renting Service for Entrepreneurship - myassignmenthelp

Question: Discuss about theLuxury Car Renting Service for Entrepreneurship. Answer: Introduction Entrepreneurship is the process of starting a new business and the person who starts the business is known as an entrepreneur (Drucker, 2014). Entrepreneurship is crucial to the growth of the economy. This is precisely why governments of various countries provide extensive subsidies and tax rebates to entrepreneurs in order to encourage them. This report throws light upon the new business of renting luxury cars to people for short durations. Need Identification For the success of any business, it is essential to analyze a need gap in the market and work towards fulfilling that need (Baker, 2016). Owing to the increasing price as well as increasing traffic on the roads, governments are encouraging people to use public transport. There are various tourists who visit the country and find it difficult to rent out good quality cars. Most of the car renting businesses do not provide good quality cars. Therefore, there is a need in the market to create a business where luxury cars could be rented out to people for a pre-defined duration. Business overview This business would adopt a low cost of development strategy. Instead of buying cars and then renting out to customers, the business would create a platform where luxury car owners can register their cars to be given on rent and customers who need cars for a few days can select the car that they like, specify the duration and rent the car. Target Market Target market of a business includes the set of customers whose needs the business aims to fulfill (Armstrong et. al., 2015). The predominant target market of the business would include tourists who are visiting the city for a few days and need a car to travel around the city. Moreover, people who wish to travel to nearby destinations for weekend getaways or personal events will also be targeted. Target market of a business is defined post dividing the marketing into various segments based on geography, psychographic or demography. The target market for the business would include: Demographic segmentation: This business would target customers belonging to the high income group of the society. The business would target adults over the age of 24 and families on vacations. Psychographic segmentation: The business would target customers who lead a lavish lifestyle and technologically savvy. Benefits of the model Two important benefits of the model include that people who own luxury cars can earn some money on their cars while customers who need cars to travel can avail the facility of having a car for the particular duration as they require. This business model is therefore an important platform for bridging luxury car owners and luxury car renters. Business model The owners of cars can register their cars with the business using the companys mobile application. The owners cars would be tested for quality and legal ownership. The customers who wish to rent the car can register on the mobile application and rent out their preferred car for their preferred time duration. The customers identity would be validated and police verification would be conducted. Customers renting the car would pay a 70% advance fee. 60% of the total fee would be provided to the car owners of which 20% would be paid in advance and 40% would be paid after returning the car post service, repair and cleaning. Customer who rent the car would also pay a fixed refundable deposit that would be returned to them upon returning the car and ensuring the state of car or required repairmens. Organizational structure As a start-up, the business would have two owners, two people in the HR department and a 12 people sales team. 5 members of the sales team would target owners of luxury cars and get them to register with the business. The remaining 7 members of the sales team would target customers who are interested in renting cars. Two people of the organization would be dedicated to ensuring the effectiveness and efficacy of the organizations IT. The organization would adopt a flat hierarchical structure and enable open communication within the business. Open communication creates transparency and improved organizational culture (Alvesson, 2012). Sources of finance Business would approach angel investors for initial round of finance. The organization would require an initial funding in order to fulfill the following objectives: The approximate funding required by the business would be close to AUD 150000. Particulars Approximate expenses Human resource management Recruitment and employee salaries AUD 30000 Office expenses rent and infrastructure AUD 50000 IT expenses AUD 45000 Sales cost AUD 12000 Office overheads AUD 7000 Total AUD 144000 Marketing Mix For the success of a business, it is imperative to define the marketing mix of the business. The marketing mix involves identifying the 4Ps of the business. Product, Price, Place and Promotion are the primary 4 Ps of the business (Wilson Gilligan, 2012). Product The core product is the original primary product offered by the business (Khan, 2014). The core product in this case is ideally a service of renting luxury cars. The actual product offered by the brand is the timely delivery of the car to the customer on requested time. The car would be given to customers in perfect quality. GPS would be installed in every car in order to track the customers location. Once the customer returns the car, the owners will receive their cars back after cleaning and servicing. The augmented offering of the service includes the luxury and the convenience offered to customers. Place The startup would be established at Sydney. However, customers from all over Australia would be targeted. The sales team would be travelling to different parts of the country to target customers. Price The business would adopt a premium pricing strategy. This strategy involves pricing a product or service higher than the market price in order to encourage favorable perception among buyers (Nagle, 2016). This business is differentiated from other car renting services by targeting a niche group of customers who demand only luxury cars and would be willing to pay a premium price for the service. Dynamic pricing strategy would also be adopted by the business. This strategy follows a dynamic pricing routine wherein price varies depending upon the demand of the service (Abrate, 2012). Promotion Promotion strategies are adopted by businesses to reach out to their consumers. The following promotion strategies would be adopted by the business: Social media marketing: SMM involves marketing of a product or service via social media platforms including Facebook, Instagram, Twitter and Pinterest (Tuten Solomon, 2017). Social media marketing enables a business to reach out to a wide number of audience through a single platform. Digital marketing: Promoting any product or service using digital media is a form of digital marketing (Smith, 2011). Digital marketing strategies would be adopted by the business to optimize the businesss search over various search engines including Bing, Yahoo or Google. Billboards and Hoardings: In order to introduce a new product to the market, advertising the product via billboards and hoardings are an attractive way to enhance awareness about the brand. This strategy would adopted by the business introduced to reach out to different geographical customer segments within Australia. Conclusion Entrepreneurship breeds on innovation, creativity and an existing need gap in the market that needs to be fulfilled. This report highlights upon a new business idea of renting luxury cars to people for short duration. The business mode consists of a mobile application where car owners can register their cars and customers can rent out cars for a specific duration. It is a premium priced service with an aim to provide luxury cars to tourists and families on vacations. Promoting the business through innovative digital marketing strategies would enable the business to reach out to wider audience. Effective execution and the right marketing strategies would lead the business to a massive success. References Abrate, G., Fraquelli, G., Viglia, G. (2012). Dynamic pricing strategies: Evidence from European hotels.International Journal of Hospitality Management,31(1), 160-168. Alvesson, M. (2012).Understanding organizational culture. Sage. United States. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. India. Baker, M. J. (2016). What is marketing?. InThe Marketing Book(pp. 25-42). Routledge. United Kingdom. Drucker, P. (2014).Innovation and entrepreneurship. Routledge. United Kingdom. Khan, M. T. (2014). The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), 95. Nagle, T. T., Hogan, J., Zale, J. (2016).The Strategy and Tactics of Pricing: New International Edition. Routledge. United Kingdom. Smith, K. T. (2011). Digital marketing strategies that Millennials find appealing, motivating, or just annoying.Journal of Strategic Marketing,19(6), 489-499. Tuten, T. L., Solomon, M. R. (2017).Social media marketing. Sage. United States. Wilson, R. M., Gilligan, C. (2012).Strategic marketing management. Routledge. United Kingdom.

The Bill of Rights and the Anti

Introduction The Bill of Rights is the name of the first ten amendments of the United States Constitution, introduced by James Madison on 1789. It was a series of the articles, which establish certain rules, prohibit Congress to make any law and the federal government to deprive any person of his/her life, property, and, of course, liberty.Advertising We will write a custom research paper sample on The Bill of Rights and the Anti-Federalist Concerns specifically for you for only $16.05 $11/page Learn More It was James Madison, who offered the Bill of Rights in order to overcome the conflict between Federalists and Anti-Federalists. Anti-Federalists were all those people, who opposed the Constitution’s ratification and claimed that the central governing authority of the American nation had to be equal and not more powerful than any sub-national state. The Bill of Rights may be considered as a document that partially satisfied the Anti-Federalist co ncerns: it did curb governmental power a bit, as the government could not deprive people of their freedom and lives independently; however, such points as taxes and war powers remained to be the same, and people had nothing to do but follow the established rules and be guided by their governmental authorities. Discussion Anti-Federalists and Their Purposes The representatives of Anti-Federalism were certainly against a centralized government, and hoped that the Bill of Rights would help to protect people against the powers of the elected officials. â€Å"Anti-Federalists clearly believed that defeating the Constitution required a multipronged attack and that communication with other opponents around the country was essential. They wanted both to influence those in other states and to learn what objections to the Constitution were raised at other ratifying conventions.† (Labunski 2006, 56) They were not satisfied because the Constitution really gave too many powers to the nati onal government, and such government could easily maintain an army during peaceful period of time. Of course, the lack of the bill of rights played rather considerable role. (Levy 2001, 30) Anti-Federalists admitted that American people had already fought a lot in order to prove their rights and be free, and now, their own government just wanted to deprive them of all those rights and make them slavers again, under their own rules. Patrick Henry was one of the most known Anti-Federalists during the American Revolution. â€Å"If the American nation would ever find itself in danger, Patrick Henry said, he ‘would recur to the American spirit to defend us: – that spirit which has enabled us to surmount the greatest difficulties’.† (Edling 2008, 125)Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Henry was ready to some spontaneous actions in order to save his nation and help his people to be free and live in accordance with their own interests and preferences. With the help of other Anti-Federalists like Samuel Adams and George Mason, Henry did everything possible to prevent the adoption of the Constitution that might influence the life of any American. The Bill of Rights and Anti-Federalists The Bill of Rights was finally the document lots of Anti-Federalists expected for. The government does not have the right to conduct searches of apartments without a proper permission; it cannot arrest people without proper grounds; it cannot take people’s properties without public procedures; and, finally, the government cannot kill people on their own. In order to deprive a person of his/her life, numerous procedures should take place, everything has to be proved, and finally, lots of people, taking certain positions, should present a permission. Lots of historians admit that the actions of Federalist concerning the adaptation of the Constitution wer e more organized. They had clear enough purposes and were ready to prove any of them. The desire to separate powers according to different spheres of life in order to protect people and show the necessary way to develop and growth was much more powerful than the only desire to make all people free and independent within one nation. Such independence could lead to chaos in one country. America passed such a long way in order to take the leading position among the other countries all over the world that the government just could allow to destroy everything. The Effects of the Bill of Rights Due to these facts and the essence of the Bill of Rights, it can be said that the efforts of the Anti-Federalists were not in vain. Of course, Anti-Federalists were not completely satisfied with the Bill of Rights, but still, some of their demands were met. After the events at the end of the 1700s, Anti-Federalists were recognized as rather influential group of people, who did care about human righ ts and always had something to tell in order to prove their positions. Of course, their actions did not lead to prevention of the Constitution’s adoption, but still, certain amendments have been taken into consideration, and nowadays, people have enough rights to live as they want and as they can.Advertising We will write a custom research paper sample on The Bill of Rights and the Anti-Federalist Concerns specifically for you for only $16.05 $11/page Learn More Conclusion The Bill of Rights played a very significant role in the life of Anti-Federalists and for America in general. People wanted to be free and could not allow the government to control their lives. With the help of the amendments, the government was deprived of certain powers, and people got more opportunities to live according their own desires. Without any doubts, Anti-Federalists could not be satisfied completely with the Bill of Rights, however, their attempts were not in vain, and people got their freedom from their government. Bibliography Edling, Max, M. A Revolution in Favor of Government: Origins of the U. S. Constitution and the Making of the American State. Oxford University Press, 2008. Labunski, Richard, E. James Madison and the Struggle for the Bill of Rights. Oxford University Press, 2006. Levy, Leonard W. Origins of the Bill of Rights. Yale University Press, 2001. This research paper on The Bill of Rights and the Anti-Federalist Concerns was written and submitted by user Philip Mccarty to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

What is Beauty Alice Walker Essay Example For Students

What is Beauty Alice Walker Essay In her autobiographical story Alice Walker tells about how after the accident of losing sight in one eye she was never the same. At the young age of eight she was above all others in wit, looks, and talents. I think that the loss of her sight is not what blinded her most, but her unwillingness to except what had happened. Over that next six years she would not ever hold her head up, Alice found that children were mean, they couldn t live with her difference and neither could she. During her sophomore year of high school she had the ugly scar tissue removed, now all that was left was a thin glass like line. Soon after her life turned around. She had her first boy friend and she earned valedictorian of her class. Beauty comes from the inside; Alice found you are only as beautiful as you think, and the pain only hurts as long as you let it. There are as many ideas of beauty as there are number of people. As Alice was laying her baby girl to sleep she stared into Alice’s eyes and said Mommy there is a world in your eye! We will write a custom essay on What is Beauty Alice Walker specifically for you for only $16.38 $13.9/page Order now Never before did she look at it in this way. The question always was did I change after the accident?. Every choice that you make every experience that you go thought is what makes you one of a kind. Alice had it hard enough she thought, growing up in the 1940 s as a black girl. Now with this extra burden it was the straw that broke the camel back. Alice had it hard enough with her burdening eye, she believed that she did not deserve this, she asked what did I ever do? Alice Walker felt that her life was over, but amazingly she endured to become a famous writer. Alice said she is beautiful, whole and free and she is also me. This is the first time that she really believed that she was beautiful. What would happen if each and every person that you meet were the same? The reason that people love to meet people is the unknown feeling and their curiosity. One of the points that Alice made me realize is that a problem only hurts you as long as you let it hurt. Alice Walker is an amazing person to go on with her life. I know that this must has been a tortuous experience to endure. After reading this essay, I think that you can not look a beauty in the same way. But if this would have happened to me, I would have not dwelled on my loss but on my gain. In many ways she could see the world in a different way, this has made Alice walker an outstanding writer, with a unique point of view. What first came to mind when I read this story was something that my mother once told me beauty is in the eye of the beholder .

Free Essays on Dramatic Monolouge For Interview With The Vampire

I really don’t know what I should do. Lestat makes it seem as if it is no big deal. He goes through them like pennies, but I can’t help but hold on to a sliver of humanity. These people have lives, families, hopes and dreams. Who am I to take that all away from them- for what? For a demonic creature that should never have come to be. For a monster. I hate him for making me this. I hate everything about him, his arrogance, his nonchalance about everything, life, killing. It seems the only thing he actually cared about was his father, and now he’s gone. I want to leave him, go off on my own, start a new life. A horrible, lonely life. Perhaps Claudia will come with me, I love her too much to leave her with him. Ah, but she is even more bloodthirsty that she is, with the gluttony of a child that matches her doll-like face, going through five or six feedings a night. Alas, I cannot leave even with her. I need to know. I need him to tell me if there are o thers like us, and how we came to be. I want to know why we are what we are. I want to know everything. My curiosity could never be sated, even before†¦ the change. I would spend hours in the library, or arguing theology with my beloved brother, God rest his soul. There was never an end to the things I could find out. But I fear they have come to an end now. There is nothing more I care to learn about than our background, the vampires history, and that is information Lestat will not divulge. I sometimes wonder if he even knows where we came from. He seems to know enough about turning one. I still remember the night he turned me†¦ I was still mourning my brother’s death, feeling the fault in my heart, even if no one but me could see it. I had lost all will for a normal life, or any life at all. That is when he found me, and he seemed so elegant, so beautiful. He wrapped me in his cold embrace and all but drained me of my blood, and left me for dead. But ... Free Essays on Dramatic Monolouge For Interview With The Vampire Free Essays on Dramatic Monolouge For Interview With The Vampire I really don’t know what I should do. Lestat makes it seem as if it is no big deal. He goes through them like pennies, but I can’t help but hold on to a sliver of humanity. These people have lives, families, hopes and dreams. Who am I to take that all away from them- for what? For a demonic creature that should never have come to be. For a monster. I hate him for making me this. I hate everything about him, his arrogance, his nonchalance about everything, life, killing. It seems the only thing he actually cared about was his father, and now he’s gone. I want to leave him, go off on my own, start a new life. A horrible, lonely life. Perhaps Claudia will come with me, I love her too much to leave her with him. Ah, but she is even more bloodthirsty that she is, with the gluttony of a child that matches her doll-like face, going through five or six feedings a night. Alas, I cannot leave even with her. I need to know. I need him to tell me if there are o thers like us, and how we came to be. I want to know why we are what we are. I want to know everything. My curiosity could never be sated, even before†¦ the change. I would spend hours in the library, or arguing theology with my beloved brother, God rest his soul. There was never an end to the things I could find out. But I fear they have come to an end now. There is nothing more I care to learn about than our background, the vampires history, and that is information Lestat will not divulge. I sometimes wonder if he even knows where we came from. He seems to know enough about turning one. I still remember the night he turned me†¦ I was still mourning my brother’s death, feeling the fault in my heart, even if no one but me could see it. I had lost all will for a normal life, or any life at all. That is when he found me, and he seemed so elegant, so beautiful. He wrapped me in his cold embrace and all but drained me of my blood, and left me for dead. But ...

Conclusions and recommendations Dissertation Example | Topics and Well Written Essays - 1750 words

Conclusions and recommendations - Dissertation Example The researcher also adopted the use of interview as a research instrument to sample views from workers of the company. The research instrument was used on five out of six members of the company, which represents 83.3% of the staff strength of the company. The data that was collected was well presented and analysed. With information from these primary and secondary data collected, the researcher has drawn the following conclusions about the recruitment and selection process at B&M Company and other pertinent organisational issues that relate to the company. Efficiency and Effectiveness of Recruitment Method Because of the size of the company’s staff, it employs external recruitment method. Pillar (2011), ‘External recruitment is when organizations looks to fill the vacancy from any suitable applicant outside organizations.’ To attract applicants for vacant positions, the company advertises in local community newspaper. The company restricts itself to the local comm unity newspaper in order to minimise the number of prospective applicants because of the size of the company. It was also said that the company did not have enough funds to embark on mass publicity. This mode of advertisement however affected the effectiveness of the recruitment process. This is because it did not expose the company to reaching a large human resource base. The company should have known that the wider the range of jobseekers, the wider the range of human resource with abilities and knowledge they would have attracted. ‘Promotion and advertisement are directly linked to marketing because the promotional campaigns tend to have a huge effect on the reception of the product. Good marketing is something that helps your business grow bigger.’ (McCollister, 2007) The company however had a very detailed job description and job specification. Job description is a written statement showing job title, tasks, duties and responsibilities involved in a job. It also pr escribes the working conditions, hazards, stress and relationship with other jobs. Job specifications, also known as man or employee specifications, is prepared on the basis of job specification. It specifies the qualities required in a job incumbent for the effective performance of the job (Prasad, 2007). Because the job description and job specifications were very detailed, prospective employees had a very good idea of what the company was looking for. This approach, in no uncertain terms reduced the chances of the company having to waste resources and time interviewing people who did not have what the company was looking for. Efficiency was therefore recorded here. Efficiency and Effectiveness in Recruitment Processes The major recruitment processes involved giving feedback on candidates who were shortlisted and the interview itself. The feedback process was very effective. Most workers interviewed said they had feedback on their application was well communicated to them and they were made aware of all that to expect in the interview. It was also confirmed that the feedback was very prompt. When interviewees receive prompt feedback on their candidature to attend interviews and the interview requirements are well communicated to them, it enhances efficiency during the interview itself because it reduces the incidence of time wastage because the interviewees come well prepared. It also ensures efficiency of man power as interviewers do not do a lot of talking, explaining the interview routine